origami bag
Research & Strategy
Physical Prototyping
*Prototyped with limited materials & tools, during COVID.
1
Research
I conducted casual interviews and desk research about the multipurpose everyday bag.
key pain points
Lack of balance between:
Efficient storage space
Comfort
Durability
Style
Versatility
target users
Young individuals who value efficiency, functionality, & style.
1
Define
There is an opportunity to offer a day bag for young, busy people who are on the move and care about both adaptability and balance between style, efficient storage, comfort, and durability.
2
Ideation
how might we…
adapt to multiple needs and settings?
balance ergonomics, comfort, and weight?
balance style and efficient optimization of storage space?
3
concept Sketches
4
LOW-RES PROTOTYPE
Material: Paper
mid-res prototype
5
Material: Cardboard
6
high-res prototype
Structure: Cardboard
Inner Lining: Thrifted T-Shirt
Outer Lining: Thrifted Leather Jacket
