jubilee@usc
Research & Strategy
Multimedia Prototyping
1
research
Jubilee Media (8.4M Subscribers on Youtube) promotes empathy through diverse structures of documented conversation. We studied Jubilee’s forms of media, audience demographics, and opportunity for scaling.
We conducted a survey to gauge interest in college-specific Jubilee-style content. Within a few days, we collected almost 3,000 college student responses from all over the country––spanning almost 150 colleges––proving Jubilee@’s potential for scalability across America’s college students.
2
partnership
We developed concept ideas, fleshed out the arguments for desirability, viability, and feasibility of the Jubilee@ program, and pitched it to the Jubilee Media team. The conversation developed into calls with Jubilee Media leadership to build out the strategy & roadmap and invitations to join Jubilee Media creative sessions, sharing our work and collecting feedback from Jubilee’s team of directors.
3
prototyping: videos
4
prototyping: virtual live events
5
prototyping:
in-person live events
We ran multiple iterations of in-person live events, focusing on curating an intimate environment, diverse perspectives, interactive & immersive experiences, and systems for scalability.
